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You built a real business. Now build the room around it.

You're past the scrappy stage. Revenue is real, the team is growing, and the decisions are heavier. TRIBE is the group of established owners who make those calls with you instead of you carrying them alone.

The problems change. The people around you often don't.

Hiring your first leadership layer. Fixing margins without breaking the team. Deciding whether to raise, sell, or double down. These are lonely calls, and most owners make them from a spreadsheet and a gut feeling.

In TRIBE you make them with founders who have already crossed the same line. Jonathan Shoff finally felt part of a community that understands the daily challenges of running a business, with practical solutions that changed both the business and him personally.

01

Peers at your revenue, not your starting line

Grouped with owners in the $500K to $10M range and beyond, so the conversation matches the weight of your decisions.

02

Operators who've done the hard part

Hiring, firing, margins, exits. Someone in the room has done the exact thing you're weighing, and they'll tell you the truth.

03

A network you can actually use

Vendors, talent, capital, customers. Members make the warm intro instead of pointing you at Google.

Every kind of real business has a seat

If you run it full time and it does real revenue, there's a room for you.

HVACPlumbingLocal AccountingLocal MarketingEventsVendingTutoring & EducationMedical & DentalSpas & WellnessLogisticsManufacturingHome Services

What the room unlocks.

  • Peers doing $500K to $10M+ who run real P&Ls, not pitch decks
  • An expert bench: marketers, lawyers, CFOs, investors, on call
  • A local chapter rhythm: quarterly event with food and drinks, plus coffee meetups
  • Warm intros to vetted vendors and pros your peers actually use
Apply to Join

Answered straight.

Yes. Most of TRIBE runs services, agencies, e-commerce, and product businesses. Stage matters more than industry.

$3,999 for the year upfront, or $5,000 paid quarterly at $1,250. Everything included. See pricing.

No. No pitching, ever. It's a working room of owners who give first.

Get in a room that gets it.

Two minutes to apply. We review personally and answer within 2 business days.

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